Paradise Forum and Central Library: Trash or treasure?

26 10 2007

Paradise ForumIn council rooms, community halls, office boardrooms, a debate is heating up. Should Birmingham’s Central Library and it’s associated Paradise Circus be demolished or preserved for future generations? It’s a tricky question to answer when all arguments are taken into account.

The Central Library was designed by John Madin, an architect that was leaving a mark on postwar Birmingham, in the 1960s. It was completed in 1973, two years later than planned. The books and documents were transported via a makeshift bridge from the old library to the new one. When this was completed, the old library was demolished to make way for the Inner Ring Road and for the Adrian Boult Hall. Even in the design stages, people were unhappy with the design. Madin’s original idea was to have it built in Portland stone but obviously financial factors ruled this out. He had to settle for abrasive blasted reinforced concrete with precast exposed limestone aggregate storey-height panels

The striking design of the building was quite clearly brutal and it met significant opposition upon completion, most famously Prince Charles who described it as “looking more like a place for burning books, than keeping them“. This view was shared by many at the time who saw it as criminal act upon the streetscape at Chamberlain Square and in the midst of the Art Gallery, Council House and Town Hall. But it was much larger than the old library, which was now so small that historic books were being stored in libraries all over the city. The new library had seating for 1,000 people and 32 miles of shelving for over 1 million volumes. Several aspects of the building that made it through the design stages were also ruled out, including a water garden. The open area which was laid out to contain this aqua feature was completed but the pipes were never installed and through the help of poor weather, it deteriorated into a lifeless space, avoided by the public unless they really had to walk through it. The actual library is the building closest to the Council House extension that follows the curve of Chamberlain Square. Paradise Forum was the upturned ziggurat structure that was the most dominant, and probably the most reviled, part of the complex. It lacked elegance.

In the 1980s, change came for the Paradise Forum structure. A glass pitched roof was fitted to the top of it and a new entrance was constructed on the Chamberlain Square elevation. Centenary Way, a bridge crossing the Inner Ring Road was constructed, and either side of it, glass buildings were constructed. One houses the Copthorne Hotel. When viewed from the ICC or the Hall of Memory, this view is symmetrical but the curtain walled glass looks out of place and awkward against the concrete panelled Paradise Forum. Shops units were fitted into Paradise Forum and with other minor additions of a clock and vegetation, it was slightly improved in appearance. But despite this, Birmingham had developed the concrete jungle image and the name ‘Paradise’ was horribly ironic.

In 1999, the council aired their plans for a new Central Library. Alarm bells started ringing across the city. The first location mentioned was that in Eastside on a small patch of land that was being used as industrial offices and units. Richard Rogers was commissioned to design the library and an adjacent residential complex. The design showed a building with a leaf shaped footprint, glass roof and an airy atmosphere. If it were built, it would the 10th largest library in the world. It was met with much admiration, as are many of Rogers’ works. But in a surprise move, the council shelved the plans over cost and Rogers pulled out. It was embarrassing for the council as they had thrown away a chance for a truly world-class structure. Feasibility studies were carried out at locations all over the city centre. Baskerville House was looked at but it decided that it would not be able to hold the weight of all the books. In confidence, the council announced they were looking at splitting the library in two. A reference library would be built at Centenary Square, between the Rep and Baskerville House and a structure containing all the historic documents would be built at Millennium Point in the Eastside. This met yet more opposition, to the dismay of the council. So finally, the council threw this out the window, prolonging the embarrassing saga. The council stuck with their choice of the Centenary Square site and earlier this month, it was announced that they were to combine the library with the Rep theatre to create a cultural and educational centre. However, only days after, the issue of money was brought into it. A few weeks later, it was announced that originally planned international design competition was thrown out the window.

But whilst all this was going on, people were starting to wonder what would happen to the current library. It is not owned by the council. The site is owned by Argent, developers of Brindleyplace. In 2006, they began work on improving the interior of Paradise Forum. The Twentieth Century Society began campaigning for the building to be listed. However, it was obvious that council had other ideas and were favouring getting it demolished. The general public opinion was also that it should be demolished. Nevertheless, the society kept on campaigning, and met very little success. On the other side of the world, plans were also being unveiled for the demolition of Boston City Hall, a similarly designed building. It became clear that these two buildings were probably the only buildings of their kind in the world and both of them are under threat from demolition. This has strengthened the case for the protection of our library.

Now this is how I see things. The library has a strong case for both preservation and demolition and I can’t actually make my mind up. Obviously, this building is a symbol of a type of architecture that is close to extinction. If Boston City Hall is demolished, Central Library is the last of such buildings left in the world. This is an accolade, so do we want to get rid of it from the world? We live in a society where we want to preserve out past. But we seem to only want to preserve what the public see as beautiful when the actual criteria for listing building states that it should be listed on its architectural importance. Now, to me, that means that this should have Grade I listing. But obviously, there will be opposition and surely the council wouldn’t want one of the buildings that they want demolishing being put under the strictest of preservation orders. Plus, this building is a symbol of the vast regeneration Birmingham witnessed following World War II. As the postwar buildings are being blown up and demolished, this building will become one of a kind for the city. Birmingham can celebrate the vast array of architectural styles that it has. More so than many other British cities and this is just a piece in the jigsaw for Birmingham.

But, is it right to preserve a building that also symbolises the reputation that Birmingham acquired as a concrete jungle? Is it right to preserve a building that has no chance of making it onto a postcard? The building is a bottleneck. When passing from Chamberlain Square to Centenary Square, you are squeezed into Paradise Forum and it gets crowded. Over the past few years, the Inner Ring Road has been downgraded and removed, with the exception of Suffolk Street Queensway. What has prevented this? Paradise Circus! So demolition of Paradise Forum and the associated buildings would present an opportunity to not just create a better flow of pedestrians, but to remove the final piece of the Inner Ring Road and reconfigure it.

The plan for the site at the moment is to demolish it all and build a huge office complex. This will most probably consist of at least two towers. Now, I’m all for that as long as it respects the Council House and Town Hall, but when I take into account the importance of the Central Library building, it makes me wonder if there is really a way of keeping that, demolishing the buildings around it and somehow incorporating an office complex with the Paradise Forum. However, that’s an ideal situation where money is no object, and in modern Britain, money is everything. What ever is going to be done here, there will always be opposition and there will always be questions to be asked.





The George & Dragon

24 10 2007

George & DragonFor the first time, I’ll venture into one of most historic areas of Birmingham; the Jewellery Quarter. The Jewellery Quarter is undoubtedly one of the greatest assets to the city with enormous tourism potential. Despite being so close to the city centre, it feels very detached and takes walking down into some sort of a valley and past old empty warehouses to really get there. But when you are there, you find some true gems. Of course, many of you may have noticed that we are not the only ones to recognise the potential of the area. Look around now, and you’ll notice the large number of ‘For sale’, ‘To let’ and ‘SOLD’ signs on the old buildings. Enormous redevelopment schemes have been proposed to provide vast numbers of residential properties and commercial units. The Jewellery Quarter is undergoing a vast regeneration. But despite this, many people in Birmingham fail to know the Jewellery Quarter exits. This is a place that claims to have the highest concentration of professional jewellers in Europe. And in my eyes, this is the place with some of the most spectacular jewels in Birmingham’s crown.

One of these jewels is the George & Dragon public house. Now, it’s setting is hardly the most vibrant of places. I discovered it by walking along Legge Lane, which is a sight for sore eyes. The roads are quiet, there are no people about, and the only noise is that of the city centre or of the wind rustling through the vegetation growing of the roofs of derelict workshops. So, when I set eyes upon this pub, I realised it was succumbing to the fate of so many pubs in city. The ground floor windows and doors are boarded up and the windows on the upper floors have been smashed or partially boarded up – although I was surprised to find some of the larger windows intact. It was a terrible site when considering the history of the building.

A close look at the building shows that this edifice had undergone many extensions in it’s time. The corner of the building at Pope Street/ Albion Street lacks detail. The sash windows are set in rather plain brick work. This led me to believe that it was pre-Victorian, and my research agrees with me. This corner was built around 1820, though the detail is not known for certain. The corner here is chamfered at the ground floor and an overhang above it. The alignment of the windows gives the impression that there are three floors.

Moving along Albion Street, and the brick work changes to a lighter combination. Something else changes too – the alignment of the windows. There now appears to only be two floors. Another thing about the windows is the size and detail that they are set within. The three windows on the upper floor consist of two long windows, topped with arches. Set between these is an oriel window, decorated in a Gothic revival architecture. Although, this deteriorating, which is expected as the wood has not been replaced since construction. On the Carver Street/ Albion Street junction is a rounded corner with stucco panelling. This curvature is reflected in the roof line. The Carver Street elevation features yet another oriel window, albeit in better condition than the other. Also in the Gothic revival architecture, is the ground floor elevation. It is obvious from the exposed wood that around the doors were wooden columns holding up the rest of the door frame. These have since been removed. This section of the building was built between 1860-1870. The architect is unknown. It can be seen that during the construction of this part, the rest of the building was refurbished and altered. This is seen through the roofline which is supported by paired brackets.

Despite this, the pub was to undergo yet another extension, just on a smaller scale. It is this extension that really caught my eye, too. The extension is on the Carver Street side and is only one storey in height. To me, this doesn’t look useful at all and only appears to have been constructed using the profits of the pub owner. It is just a fancy entrance to the back of the pub. But despite this talk, I love it. In the centre of the extension is a deepset entrance under an arch. This is a diluted form of classical architecture, and in my previous blog post, I noted the revival of classical architecture in a certain time period – the 1920s and 1930s. Can you guess when this extension was built? Yes, the 1920s-30s period. It was designed by James and Lister Lea and completed in 1922.

So, here stands the pub looking pretty dreary. It is Grade II listed but I can see most of the building being demolished in the future, leaving the façades to be incorporated into a modern extension. This seems to be a common practice in these times. Facadism is actually frowned upon by many conservation groups but it really is necessary if the existing structure is economically unsustainable. But there must be a line drawn between making the façade a fundamental part of the building and just incorporating a façade into a building for the hell of it (ie. Orion Building). I just hope, that no one allows this pub to fall down or be demolished completely. With such architectural diversity and history, it is a gem and one that needs some polishing in the Jewellery Quarter crown.





Dale End: Architectural vandalism

22 05 2007

Dale EndMany will know Dale End, especially the younger generations of today as it is the home of the Carling Academy, a popular haunt for many teenagers hoping to see some of today’s most popular bands. Go back 800 years and this was a popular site for the town too, who hoped to be accepted into a monumental priory dedicated to St Thomas.

Dale End is deep rooted in religious history. A little known fact about the site is the St Thomas Priory that occupied it for several hundred years. It was dissolved under the Tudor reign in 1536 and the buildings were destroyed in 1547. Prosperity here rapidly declined. There was no businesses wishing to set up on site and for 150 years, the site was littered with debris from the demolished priory.  Nothing is known of the architecture of the priory but as priories from long ago appear, it must have  been on a grand and impressive scale with brilliant architecture which we would no longer be able to achieve often in today’s society. It takes the most ambitious and those who have a bit of money to splash to really undertake something like this – and sometimes it fails such as the Millennium Dome.

It took John Pemberton to finally do something about the site who bought it in 1700. John Pemberton developed the site around Old Square and created a residential district there. The affluence in the area took off. In the 1700s, the Barley Market moved from the Bullring area to the junction of Bull Street and Dale End. In 1763, Sampson Lloyd and John Taylor established a private banking business known as Taylors & Lloyds on the site which would develop into Lloyds Bank. Old Square quickly became the hottest place in town for the rich. The houses were villas with bay windows and were two stories in height. They sat in rows to the square

Old Square was severely affected by the construction of Corporation Street beginning in 1873. The layout was completely rearranged but with it came benefits. New, grand buildings were constructed such as the impressive Grand Theatre. The architecture of the facade of the theatre was reminiscent of the theatre buildings being constructed in Prague which have now become international icons.

The actual site of Dale End was more of a backwater to the affluence and vibrancy being witnessed in Old Square. By the Victorian times, Birmingham’s centre was split into several parishes which later became wards for the council. Each of these had a church, of which many still remain such as St Martins, St Philips, St Pauls and St Thomas’ (though it is now no longer a church and more a monument). Dale End was the location of one of the churches – St Peters. It was described as a noble edifice and not much more. Connecting Dale End to Old Square was Lower Priory which was fronted by a chemical works and many public houses and hotels. Intermingled with all this was a conglomerate of residential properties which developed into slums.

Dale End needed a miracle if it were to rekindle the prosperity of before. That miracle (though it was a tragic one at that) in the form of World War II. Before the war, the site had become a commercial location with shops establishing themselves either side. However, it still retained an air of poverty and people still ignored the site in favour of Corporation Street and the Bullring. So, in came war and the Germans bombed Dale End to an oblivion. The entire street was cleared by the bombs and it experienced some of the worst damage in the city centre.

This heavy destruction set it up for post war development and it didn’t take long. First of all came the inner ring road. This bounded the site at the east and to the north through the construction of the Priory Queensway. One of the biggest acts of architectural vandalism was witnessed in the construction of the queensway – the demolition of the Grand Theatre. Of course it was met with tears and opposition but according to the ‘great’ Manzoni, it was had to go. Following this, in came the next blow – the expiration of leases for buildings on Corporation Street. This presented developers with an opportunity to grasp their own piece of business on the street.

So with these combined factors, Dale End was itself subject to postwar development and this came in the form of Sir Frederick Gibberd. He designed a brand new shopping precinct in the city which began construction in 1964. It was completed and opened in 1966. This Brutalist monster is there today. The concrete facade is featureless with the exception of natures additions of grime and stray vegetation growing in the cracks appearing in the surface. A smell lingers over the site – not helped by the shelter over some parts and lack of air conditioning.

On the opposite side of the road came the Dale House development consisting of a 1970s redbrick multi storey car park with a highrise office structure above it. The complex also presented ground floor retail units which were snapped up by Toys R Us in more recent years.

Today the two edifices remain, and they continue to draw in a trickle of crowds though not at the scale of the early days. Toys R Us have moved from their store in the centre. This is no surprise as anyone could tell you that it was always empty and that the site was enormous. Dale House is slowly being emptied. The markets in Priory Square are slowly shutting down, mainly because of lack of business. Argos is there but deteriorating. It is a sad story.

Luckily, wonder-developers, Birmingham Alliance, have purchased the site and aim to develop it into one of the biggest developments witnessed in Birmingham since the Bull Ring (also by the same developers). Martineau Galleries is to be the second phase to Martineau Place and will feature a major mixed use conglomerate of buildings. Offices will front Corporation Street whilst a pedestrianised piazza in the centre will be the centre of the retail units. The residential units will be located above these and in a 110 metre tower which will dominate the Priory Queensway. A cultural building will front onto Moor Street.

The development will breathe much-needed life into the area and hopefully should begin construction in 2008 when the leases expire. It should be completed around 2011. What is better is that the developers acknowledge the religious history on the site through the priory and St Peter’s Church. Archaeology will play a large role in the construction of the new buildings.

So when you walk down Dale End grumbling at the site of spotty teens raving over the next big band to grace the stage at the Carling Academy, remember that this has happened for centuries and that this place has been a vibrant centre for Birmingham for centuries. The priory is reflected through names of the buildings and roads in the area but little known about so I hope you know a bit more today!





Centre City Tower

21 05 2007

Centre City TowerCentre City Tower is one of the major office buildings in the city, and is also one of the tallest in the city centre at 76 metres. It is a large building, not just in height, but in girth. This does make the building appear rather stubby from a distance, especially when compared to Holloway Circus Tower just up the road.

This grimy looking building on Hill Street was designed by Richard Seifert and Partners, who were responsible for more graceful buildings in Birmingham such as Alpha Tower, and more famously, in London, Tower 42. Construction commenced in 1972 and was completed in 1975.

The complex consists of two buildings; a podium and the tower itself. The tower is not connected to podium at all, which is a low rise building. When first constructed, the podium contained a nightclub and a theatre.

The theatre was a requirement of the City Council, who stipulated that a public amenity should be provided as a condition of granting planning permission. However, the proximity of three other theatres probably contributed to no-one taking up the concession to run the theatre and it remained unused until 1990, when it and the nightclub space were converted to additional office accommodation, under the title ‘Centre City Atrium’. Before building work commenced, the ‘lost’ theatre was featured in an article in the UK trade journal ‘New Civil Engineer’. A remnant of the long gone theatre is the name ‘Theatre Approach’ for a road nearby.

The 21 storey building has developed a dirty appearance over time due to the undulating concrete surface allowing pollution to become trapped within the texture. This darkening has led to it becoming one of the dullest and most gloomy looking building on the skyline. Luckily, the owners have took it upon themselves to do something about it and in mid-2006, they got the power washers out and started cleaning the podium and tower. This is all part of a campaign to give the tower a more attractive appearance to potential companies setting base there.

I quite like this building. Despite being a typical, boring box shape, it also has some interesting features, such as the ridges running vertically along the tower. I also like the windows and the American-office look they have to them. I like the lighting scheme at night which presents the top of the building in a blue illumination. Plus, the buildings fits into it’s surroundings without being too ordinary. Norfolk House and the buildings on the opposite side of the road all suit the architecture of the building and by no means is it out of place. On the skyline it does look out of place but this is mainly down to the fact that Holloway Circus Tower dominates it in terms of design, colour and sheer size. If I were to improve Centre City – I’d reclad it with a metallic facade. But retain the windows and by no means change the structure at all. It’s presence is rightly deserved and needed in that area.





Pritchett Tower: Small Heath’s high rise

19 05 2007

Pritchett TowerHere’s a different type of post. I am quite a fan of tower blocks! I know a lot of you are going to be quite bewildered to the reasoning behind this as they are generally considered to be the breeding pot of the lower classes and architecturally disgusting. They are concrete boxes. But I can’t help but feel that they were quite a revolution in Birmingham’s history. We couldn’t accommodate all these people in two storey semi-detached houses, and we needed to do something with the slums.

Because Birmingham was not expanding it’s boundaries very quickly in the 1960s, it needed to find new space – and that’s when we looked upwards. Some tower block projects were small, such as the one I’m going to post today, but some were huge – such as the Lee Bank estate which was previously slum territory. After World War II, the site was designated the “Bath Row Redevelopment Scheme” and fantastical ideas for the area were drawn up. These included huge motorways with massive interchanges and flyovers. In the early plans, we saw rows and rows of lowrise maisonette buildings and then a few tower blocks dotted around – all this in a wealth of parkland. This is obviously what we didn’t get and the whole site has been cleared for a brand new, yet similar type, of development called Park Central.

But this is not what I wanted to talk about today. Today, I want to talk about Pritchett Tower in the neighbourhood of St Andrews in Small Heath. Small Heath is very much an inner city area just beyond the middle ring road. Driving along Green Lane, you can see that it has barely been touched by post war development. Terraced houses still remain, though they are not a melting pot for the affluent of Birmingham. It is actually, as you will be aware if you live there, an area populous in foreign migrants. The population of those from Asia has boomed over the last two decades. But this area has always been associated with immigrants. Before the Asians, it was the Irish.

Because Small Heath was inner city, it was ripe for post war development, but for some reason, the council decided not to touch the area around Green Lane. Instead, they decided to go nearer to the middle ring road and start demolishing large amounts of land either side. St Andrews was to be born from here. St Andrews is a name generally associated with the Birmingham City Football Club’s football ground. But the name is also given to the housing estate to the south-east of the ground, which is clearly of 1960s age. The centre-piece of the development was a soaring tower.

Approved in 1969, the St Andrews Project, as it was known before construction, was to be a 57 metre tall, 20 storey tower housing 118 flats. Construction commenced immediately on the site and it rocketed up at a rapid pace, as was commonplace with concrete construction. Just two years later in 1971, Pritchett Tower was completed and ready for the residents to set up base in the tower. The 1970s were to spell the end of this generation of tower blocks due to concerns over quality and safety (as witnessed with Ronan Point in London in 1968). Needless to say, the public took to the tower as there was parkland adjacent. Plus, it offered amazing views over the city, and it still does today.

It’s style is not unique to tower blocks at all. It is rather ordinary, but it was Small Heath’s first tower block – and only tower block – so the residents really took to it at that time. They felt, despite the lack of development in the area, that they were ahead of the times and a futuristic area as compared to other neighbourhoods in Birmingham (though by now, pretty much all of them had a tower block to show off).

Pritchett Tower remains today, overlooking Birmingham and it can be viewed from the Bull Ring. It is the tower block to the left of St Martins Church when viewed from the platform on which Nelson’s statue stands. Located on Arthur Street, it appears as a lone soldier with no real significance. It was one of an estimated 350 tower blocks built by the council, and they are now rapidly disappearing. So, how long is it before we start to see this one get emptied and Coleman moving in with their explosives?





The Ikon Gallery

18 05 2007

IKON GalleryFor some crazy reason, I only recently discovered the Ikon Gallery. I often go to Brindleyplace but I rarely stray off into that area where the gallery stands – therefore I found it quite a pleasant surprise and I am sure I will visit it again to check out the architecture and square fronting it.

So, as usual, I have been doing some research into the building to try and understand what it’s about and why it’s there (it can’t have been built as a gallery so long ago – this was the centre of the industrial revolution in Birmingham).

After some extensive research, I discovered that this is yet another work of the great and prolific Martin & Chamberlain, who were commissioned by the Birmingham School Board to design a school building for Oozells Street. In 1877, the school opened and the Ikon Gallery is now set inside this building. I found it quite bewildering that a school was built in such an area. Oozells Street has since lost its vehicular access and is nothing more than a pedestrianised path passing in front of the gallery to Central Square from Broad Street. Maps of this area show that to the rear of the building was an iron works, to the right was an engine works and just next to the iron works was a pin factory. How on Earth did these children study?

It seems the reasoning behind the construction of the school was the density of the population of the area. This was not just crammed with factories and workshops but was also a dense housing area for the working class. The children had nowhere to be educated until this was constructed.

In 1889 Oozells Street Board School became the George Dixon Higher Grade School replacing a school in Bridge Street. The George Dixon School was partly an elementary and partly a Science School. It closed in 1906 when the George Dixon School moved to the site it presently occupies on City Road.

As industry in the area deteriorated due to the slowing pace of national manufacturing, the area fell into a state of neglect. The school building was boarded up and only a few unlucky families remained in the area with the factories.

Argent has breathed new life into the area with the Brindleyplace development and which has brought about the refurbishment of this building. The neo-gothic structure is now the focal point of this square and is a beautiful setting for the gallery which is now becoming an internationally renowned organisation. It is a miracle that this was saved from demolition, as many other Victorian schools have succumb to such a fate. I have a great respect for the building after reading the history.





Island House

17 05 2007

Island HouseLittle is known about Island House as it is such a small and seemingly insignificant building. However, the future for this building, and the surrounding site, could not be brighter.

Island House is locally listed. That means it is not protected by the regular planning laws for listed buildings such as the likes of Birmingham Town Hall and Baskerville House, but it is protected and careful consideration to any alterations has to be taken into account by the planning department.

The origins of the building’s name is unknown too. But when you view it today, then you can certainly say that ‘Island’ is a very appropriate tag for the building. It sits in the middle of a cleared site awaiting development. The nearest structure is a wooden shed guarding the surface car park over the road.

Built in 1911, it takes on a form similar to that of the world famous Flatiron Building in New York City (though the Flatiron Building is so much more taller and older). The reason behind its shape seem a little bemusing when you take into account the site plan. It is a triangular shaped building but the site plan is nothing of the sort. Looking back over older maps, you can see that one road ran past it and that there was still land to the north.

Either way, the triangular shape creates a striking, if not small, view from Moor Street. The light stone material really does make it look elaborate compared to some of the other buildings of this time. The colour emphasises the details on the façade, no matter how unimportant they are.

It received local listing status in the 2000s following plans to redevelop the land opened up by the demolition of Masshouse Circus, which had restricted the growth of the city centre. We were lucky to not see this meet destruction during the course of Masshouse Circus’s demise. The Masshouse land was split into two phases. One phase is currently being developed with one building nearing completion already and the next set to begin by the end of this year. The other phase was loosely connected to the overall plan to move Birmingham Central Library to the Eastside on a site opposite Curzon Street Station. These plans fell through despite a striking design by the internationally renowned Richard Rogers making national headlines. As part of the plan was a residential and commercial scheme – City Park Gate. This involved the demolition of Island House for the construction of three towers with a tail of lowrise buildings branching off.

The project fell into disarray until a revival in the form of news of new architects. By this time, Island House had its listed status. MAKE Architects, an ambitious local architecture firm headed by Ken Shuttleworth, drew up plans for a large development. This incorporated the Fox and Grapes pub as well as Island House.

Planning permission has since been granted and it seems this ambitious proposal could begin very soon. Island House is to get an extra floor constructed on top as well as an extension out the back. It will be dominated by two large buildings either side, one of which will reach a height of 82 metres.

The building is already used by a group called Urban Fusion who are an artistic company. The new development will bring a new lease of life into the building and hopefully transform it into a focal point for the new development which is strategically important in that it links the Bull Ring to Eastside – Birmingham’s next boom area.